ITEX Co-Founder Speaks at Panel on the Digitalization of Tourism and Agri-Food Sectors
@ITEXAgroAI
Aleksandar Prelević, co-founder of ITEX, participated as a speaker in a panel discussion at the BALKONNECT 2025 conference titled “Tourism & Agri-Food Processing: A Symbiotic Development Path”, which gathered key stakeholders from the tourism, agri-food, and digital innovation sectors across the Western Balkans.
In his remarks, Mr. Prelević highlighted the growing significance of digitalization as a transformative force for tourism and agri-food processing. He emphasized that digital tools are no longer optional, but a fundamental driver of sustainable growth and competitiveness.
“Digital transformation enables smart value chains that connect local producers with tourism consumption, enhance the authenticity of the offer, and elevate the overall visitor experience. At ITEX, we are committed to developing integrated solutions that bring agriculture, tourism, and technology together in one coherent ecosystem,” stated Prelević.
The discussion placed particular focus on the role of IoT technologies, artificial intelligence, and digital platforms in increasing market visibility and creating direct-to-consumer pathways, both locally and internationally.
By participating in this high-profile regional event, ITEX reaffirmed its strategic vision to deliver intelligent digital solutions for the tourism, agri-tech, and local development sectors.